Neal's speech shares his ideas for cutting energy costs in the home. What strategy did Neal use?

A. informative
B. entertaining
C. persuasive
D. forensic


Answer: A

Communication & Mass Media

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Thought leadership is one of the goals for professionals and brands to achieve in their respective industries. What are some examples of content that would fall under this category?

A. blogger relations B. twitter chats C. social selling updates D. white papers and tutorials

Communication & Mass Media

Relationships are universal regardless of language, culture or geography

A. true B. false

Communication & Mass Media

The four contributors to self-concept are others’ images of you, social comparisons, your own observations, and ___________

a. your genetic makeup b. regional characteristics c. your schooling d. cultural teachings

Communication & Mass Media

Finding the appropriate level of self-disclosure is easy—people are rarely under-disclosed or over-disclosed

A. True B. False

Communication & Mass Media