If during an advertising campaign a certain portion of advertising runs continuously, and then during specific periods additional advertising is used to intensify the level of communication, a(n) ____ media schedule is being used.
A. beating
B. alternating
C. flighting
D. continuous with emphasis
E. pulsing
Answer: E
You might also like to view...
Beth goes to Dr. Carlton for surgery. Carlton says that Beth should be fully healed within a week. Beth is not healed within a week. With respect to breach of contract, Carlton is A) liable
B) not liable, because surgery is not a proper sub-ject for a contract. C) not liable, because the statement was an opinion. D) not liable, but Beth is excused from paying Carlton.
A company estimates the following expenditures: preferred dividends paid of $22,200; wages paid to workers of $49,600; overhead costs of $24,300; raw materials of $45,000; shipping costs of $12,100. What are the total production costs?
A) $131,000 B) $134,500 C) $142,100 D) $153,200
On December 31, Year 3, Supplies, Inc. adjusted its records to recognize $10,000 of accrued salaries. Based on this information alone, the
A. income statement for Year 4 would show $10,000 of accrued salaries expense. B. balance sheet at the beginning of Year 4 would show $10,000 of accrued salaries payable. C. income statement for Year 3 would show $10,000 of accrued salaries payable. D. balance sheet at the beginning of Year 4 would show $10,000 of accrued salaries expense.
Web usability is the approach to website design intended to accommodate website usage using different browsers and settings particularly required by the visually impaired and other disabilities.
a. true b. false