Once a media company constructs an audience, the next step is to:
a. construct a second audience
b. condition audience members so they develop a habit of exposure
c. conduct market research
d. none of the above
b. condition audience members so they develop a habit of exposure
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When someone learns English as a second language, it is likely that he or she will
A) have different meanings for the same terms. B) learn the nuances of the language easily. C) speak it as well as a native speaker. D) substitute English with the native language on occasion to aid in understanding.
Some researchers claim that the huge number of social media communities with constantly changing contexts, significant others, and reference groups make it difficult for anyone
a. to establish a stable reference point. b. to establish community. c. to develop a stable self identity. d. to understand self-esteem. e. to develop self-worth.
According to the interpersonal continuum, a father/son relationship most likely follows which roles, rules, or messages?
a. social roles b. rules of society c. personally established rules d. impersonal messages
Communication that takes place between people who are members of the same dominant culture but have different values is known as ________ communication
a. intercultural b. intracultural c. hierarchical d. nondominant