Describe the social desirability effect and why it could be detrimental.

What will be an ideal response?


Participants may not always be honest about the answers provided to researchers.
Frequently, people who respond tell a researcher what they think he or she wants to
hear or what they think makes themselves look good. This could be detrimental
because researchers do not get a completely honest response and the results could be
skewed. For example, one study found that people use twice as much media as they
report using on surveys and questionnaires.

Communication & Mass Media

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Conflict is probably woven into our nature

Indicate whether the statement is true or false

Communication & Mass Media

Avoid _________ like the plague

A. clichés B. commercials about politicians C. comments about government officials D. all of these E. none of these

Communication & Mass Media

. Much is often accomplished when meetings are extended beyond the closing

time. Indicate whether the statement is true or false.

Communication & Mass Media

Turn-taking cues are a type of

A) metacommunication. B) monologue. C) backchanneling. D) summary device.

Communication & Mass Media