Personal selling dominates the promotion mix in business markets. This is practical, since there are fewer of these customers and their purchases are typically larger.
Answer the following statement true (T) or false (F)
True
Producers and wholesalers that target business customers often emphasize personal selling. This is practical because there are fewer of these customers and their purchases are typically larger.
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Selecting which segments of a population to serve is called ________
A) market segmentation B) positioning C) customization D) target marketing E) differentiation
What is the target full product cost per unit? (Round your answer to nearest cent.) Assume all units produced are sold.
Rocky River Company is a price-taker and uses target pricing. Refer to the following information:
A) $30.00
B) $26.59
C) $4.50
D) $25.50
The brakes on a train owned by Rolling Stock Railway Inc malfunction. The train rolls towards main¬te¬nance workers on the tracks. Everyone gets out of the way except Sid, who wants to show off. The train hits Sid, who sues Train Components, Inc, the brakes' manufacturer. Train Components can raise the defense of
a. a component-part manufacturer. b. assumption of risk. c. privity. d. product misuse.
Unauthorized intrusion into a computer system or network is one of the most serious threats to computer security.
Indicate whether the statement is true or false.