Which of the following is NOT one of the ways companies can utilize cell phones to market to or track consumers?
A) utilize GPS data to provide location-based offers
B) utilize digital in-store signs that dispense coupons to smart phones
C) utilize cookies to track mobile activity
D) track behavior across tablets and mobile devices using screen identities
E) track loyalty program participation
C
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Consider Figure 5.3. Assume that Swedish import companies behave as monopoly buyers while foreign export companies behave as competitive sellers. Compared to free trade, Sweden's import quota results in domestic welfare
a. gains totaling $1.60. b. gains totaling $3.20. c. losses totaling $1.60. d. losses totaling $3.20.
____ systems help mainly in record-keeping, employee evaluation, and employee benefits.
A. Accounting B. Financial C. Human resource management D. Marketing
A ________ consists of the actions a person is expected to perform in a group
A) motive B) role C) lifestyle D) life stage E) tradition
Norris Enterprises, an all-equity firm, has a beta of 2.0. The chief financial officer is evaluating a project with an expected return of 14%, before any risk adjustment. The risk-free rate is 5%, and the market risk premium is 4%. The project being evaluated is riskier than the firm's average project, in terms of both its beta risk and its total risk. Which of the following statements is CORRECT?
A. The project should definitely be accepted because its expected return (before any risk adjustments) is greater than its required return. B. The project should definitely be rejected because its expected return (before risk adjustment) is less than its required return. C. Riskier-than-average projects should have their expected returns increased to reflect their higher risk. Clearly, this would make the project acceptable regardless of the amount of the adjustment. D. The accept/reject decision depends on the firm's risk-adjustment policy. If Norris' policy is to increase the required return on a riskier-than-average project to 3% over rs, then it should reject the project. E. Capital budgeting projects should be evaluated solely on the basis of their total risk. Thus, insufficient information has been provided to make the accept/reject decision.