Audiences perceive a speaker's fluency as a sign of effectiveness.

Answer the following statement true (T) or false (F)


True

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. Group communication involves an unequal number of senders and receivers. 2. Mass communication and the mass media are really the same thing. 3. The SMCR model is also known as the transmission model. 4. According to media scholar James Potter, media messages have consistent meanings to all receivers. 5. Different media channels can give messages different meanings.

Communication & Mass Media

The duration of the associated phase is

a. as long as the cognitive phase b. 3 months c. shorter than the cognitive phase d. none of the above

Communication & Mass Media

Coder and unitizing reliability are synonymous

a. True b. False

Communication & Mass Media

Statements of opinion

A) are relevant to the audience. B) reflect subjective judgments based on experience. C) refer to observable phenomena. D) are verifiable. E) are only relevant when verified.

Communication & Mass Media