Logos is a form of proof that uses traditional stories, sayings, and symbols to persuade
Indicate whether the statement is true or false
False
Communication & Mass Media
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The ELM provides information in determining which people will rely heavily on brands and which people will rely heavily on price of the brand
Indicate whether the statement is true or false
Communication & Mass Media
Symbols never vary in their degree of arbitrariness
Indicate whether the statement is true or false.
Communication & Mass Media
Semantic-information distance is also known in the literature as ________
Fill in the blank with correct word
Communication & Mass Media
When Bella learns that her new neighbor Charlie is a florist, she assumes that Charlie is gay. In this instance, Bella's assumption is based on a
A. psychological characteristic. B. stereotype. C. casual observation. D. high-context culture.
Communication & Mass Media