Why is direct mail popular among marketers? What are its weaknesses?
What will be an ideal response?
Direct mail is a popular medium because it permits target market selectivity, can be personalized, is flexible, and allows early testing and response measurement. Although the cost per thousand is higher than for mass media, the people reached are much better prospects. Direct mail can produce prospect leads, strengthen customer relationships, inform and educate customers, remind customers of offers, and reinforce recent customer purchase decisions. The success of direct mail, however, has also become its liability — so many marketers are sending out direct-mail pieces that mailboxes are becoming stuffed, leading some consumers to disregard the blizzard of solicitations they receive.
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The ______ approach to leadership attempts to identify distinctive characteristics that account for the effectiveness of leaders.
A. attribute B. trait C. behavior D. quality E. contingency
Which of the following is an example of a business acting upon an organizational core value?
A. Pegasus Autos finances research for developing more powerful engines. B. Pegasus Autos launches an ad campaign that promotes the company as being environmentally friendly. C. Pegasus Autos reduces engine emissions below federal guidelines to reduce pollution. D. Pegasus Autos lowers its retail prices to gain an advantage over its closest competitor.
Total variable costs change in proportion to changes in volume of activity.
Answer the following statement true (T) or false (F)
A résumé that focuses on a candidate's skills rather than on past employment has been prepared using the ____________________ style
Fill in the blank(s) with correct word