Which key creative public relations insight did Ivy Lee utilize in his New York Subway campaign?
A) He kept his thumb on the pulse of the press.
B) He utilized four-color posters at key stops.
C) He communicated subway benefits directly to passengers.
D) He appealed directly to children.
E) all of the above.
Answer: C
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What needs to happen within the first half hour of a Hollywood movie?
A) Establish cinematic style B) Provide background information for the story C) Introduce characters & conflict D) Establish movie location
Individualistic cultures, your self, and your needs take precedence over the needs and interests of the group or collective.
a. true b. false
Which of the following statements is TRUE of eulogies? They should
A) focus on the honoree's virtues. B) magnify the person's weaknesses and minimize his or her strengths. C) emphasize the speaker's relationship with the honoree. D) offer lavish praise of the person being honored. E) list as many of the person's accomplishments as possible.
The final stage in Knapp's model of relationship development is __________
a. initiating b. experimenting c. intensifying d. integrating e. bonding