A business plan is best described as a
A. crystal ball picture.
B. money plan.
C. contingency plan.
D. game plan.
Answer: D
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Which of the following is an example of a retailer using mobile marketing to enrich the customer's shopping experience at the same time that they stimulate buying?
A) Lacey's department store uses a virtual tour app of Paris to promote a week-long celebration revolving around French-themed clothing, jewelry, and fragrances in their stores. B) Sharie's boutique issues mobile coupons to existing customers. C) Java Lava sends a special e-mail to customers that displays fireworks when it's opened to celebrate the store's 1-year anniversary. D) Books Abound uses an app to introduce customers to newly released books that are tailored to their reading preferences. E) The Music Store launches an app that plays 10 seconds of a new song every time users access it.
Which of the following is true?
a. Employees receive stock rights as a form of compensation. b. Employees in general may not transfer or sell stock rights to others. c. Stock rights give shareholders the right to purchase shares of common stock at half-price. d. Stock rights usually do not trade in public markets. e. Firms grant stock rights to current shareholders.
Jessie is out with a group of friends this evening for dinner at a local restaurant and then a movie. While the service at the restaurant was slow, and the food just ok, Jessie still had a great time and left with a positive opinion of the restaurant experience. Jessie's experience was likely influenced by ____.
a. selective exposure b. social surroundings c. motives d. self-actualization
Explain how Maslow's need hierarchy can help a person write a more effective persuasive message to the receiver