Greenpeace sends a mail request for a financial contribution to someone who has donated to its causes in the past. This is an example of
A. mass selling.
B. indirect-response promotion.
C. integration.
D. publicity.
E. direct marketing.
Answer: E
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Which authors suggest nonprofit organizations shift their focus from “telling time” to “building clocks?”
A. Letts, Ryan, and Gross B. Shore and Letts C. Collins and Porras D. Herman and Anheier
Depreciation allocates the asset's cost to the periods of benefit in some systematic and rational way, and it attempts to track changes in the asset's fair value
Indicate whether the statement is true or false
Dividing total fixed costs by the contribution margin ratio yields break-even point in units
Indicate whether the statement is true or false
Under the current-operating concept, increases in equity from peripheral or incidental transactions (transactions other than sales of products, merchandise, or services) are referred to as:
a. gains. b. revenue. c. comprehensive income. d. accruals.