Which variable is incorrectly defined in the following code?
Public Function DuPontROE(ProfitMargin As Single, AssetTurnover As Double, DebtRatio As Range) As Single
DuPontROE = ProfitMargin * AssetTurnover / (1 - DebtRatio)
End Function
a) DuPontROE
b) ProfitMargin
c) AssetTurnover
d) DebtRatio
e) Function
d) DebtRatio
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According to BrandAsset® Valuator model, esteem and knowledge, the two pillars of brand equity together create brand ________, a "report card" on past performance and a current indicator of current value
A) stature B) parity C) strength D) personality E) architecture
Marketing messages nearly always compete with messages from other companies who are trying to reach the same audience
Indicate whether the statement is true or false.
Which of the following is true of "bullying" in the workplace?
A. Bullying can involve a boss who is constantly yelling dictates at workers because that is his job. B. The mistreatment of an employee needs to be physically threatening to be termed bullying. C. When a coworker spreads rumors about another in order to sabotage his position, he is not regarded a bully as he is not higher than the other employee in the hierarchy of authority. D. Bullying is independent of emotional abuse that results in a complete loss of personal dignity.
What is one consequence of breaches of ethics for firms and media outlets?
A) There are typically no consequences for breaches of ethics. B) The Sarbanes-Oxley Act requires that the CEO resigns. C) Consumers launch massive, punishing boycotts of these organizations. D) All publicity is good publicity: these companies actually gain consumer support. E) The reputation of the organization is negatively affected.