Identify the concept that emerged in the mid-1950s as a customer-centered, sense-and-respond philosophy
A) the product concept
B) the production concept
C) the selling concept
D) the marketing concept
E) the holistic marketing concept
D
You might also like to view...
Significant differences exist in terms on financial statements around the world. For example, another name for what we know as Capital Stock in the U.S. is:
a. Share Capital b. Capital Reserves c. Provisions for other Risks d. Deferred Income
Which of the following could test the existence assertion for payroll-related liabilities?
A. Examine payroll tax returns to determine that the expense was recorded in the proper period. B. Search for unrecorded liabilities. C. Compare items in accrued payroll taxes to the supporting payroll tax return. D. Review payroll liabilities for proper classification as short- or long-term.
The call price of bonds is usually below face value
Indicate whether the statement is true or false
If a company uses $1,300 of its cash to purchase supplies, the effect on the accounting equation would be:
A. Assets increase $1,300 and liabilities increase $1,300. B. Assets increase $1,300 and liabilities decrease $1,300. C. One asset increases $1,300 and another asset decreases $1,300, causing no effect. D. Assets decrease $1,300 and equity decreases $1,300. E. Assets decrease $1,300 and equity increases $1,300.