________ is based on the premise that marketers can no longer use "interruption marketing" via mass media campaigns
A) Relationship marketing
B) Permission marketing
C) Database marketing
D) Internet marketing
E) Horizontal marketing
B
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Which of the following states that the business should use the same accounting methods from period to period?
A) materiality concept B) consistency principle C) conservatism D) disclosure principle
________ is an approach for assessing the internal consistency of the set of items when several items are summated in order to form a total score for the scale
A) Internal consistency reliability B) Split-half reliability C) Test-retest reliability D) Alternative-forms reliability
The two skills to being a good sales communicator are effectively being able to:
A. encode and decode messages. B. ask and answer open-ended questions. C. prepare and present information. D. organize and summarize statistics. E. request and receive persuasive signals.
Which sentence is correctly punctuated?
A) Our networking infrastructure, which was installed in January, will be updated next month. B) Our networking infrastructure, that was installed in January, will be updated next month. C) Our networking infrastructure which was installed in January will be updated next month. D) ?Our networking infrastructure that was installed in January will be updated next month.