The public and media critics fixate on which types of effects?
a. manifested effects
b. process effects
c. baseline effects
d. all of the above
a. manifested effects
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The most important event in the development of modern U.S. public relations is ________
A) the Boston Tea Party B) the Industrial Revolution C) the ratification of the Constitution and the Bill of Rights D) the growth of public education E) Crystallizing Public Opinion
What are the unspoken rules that guide our use of language?
A) arbitrary rules B) euphemisms C) regulative rules D) cultural rules
What is not a way to keep your audience involved?
a. ?Use names of people in the audience b. ?Refer to the person who introduced you c. ?Refer to shared experience d. ?Describe your qualifications to speak
_____ are brief specific forms of support that can be real or hypothetical
A) Testimonies B) Examples C) Narratives D) Illustrations