Which of the following segmentation strategies involves using a highly refined marketing effort directed at an overlooked, small group of target customers?
A) a mass-market strategy
B) an adjacent-segment strategy
C) a multi-segment strategy
D) a large-segment strategy
E) a niche-segment strategy
E
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Identify and discuss the major social criticisms of marketing
What will be an ideal response?
Which of the following expenses would be considered an indirect expense for departmental accounting purposes?
a. Rent allocated to each individual department. b. Cost of goods sold for each individual department. c. Cost of advertising a sale in an individual department. d. Freight-in on the purchase of merchandise for each individual department. e. Depreciation on the fixtures of each department.
Lupo Corporation uses a job-order costing system with a single plantwide predetermined overhead rate based on machine-hours. The company based its predetermined overhead rate for the current year on the following data:Total machine-hours30,000Total fixed manufacturing overhead cost$252,000Variable manufacturing overhead per machine-hour$2.10Recently, Job T687 was completed with the following characteristics:Number of units in the job10Total machine-hours30Direct materials$675Direct labor cost$1,050The total job cost for Job T687 is closest to: (Round your intermediate calculations to 2 decimal places.)
A. $1,725 B. $990 C. $1,365 D. $2,040
Voluntary bankruptcy is a situation in which one or more creditors file a bankruptcy petition against the debtor.
Answer the following statement true (T) or false (F)