What are the two types of switching barriers that oftentimes prevent dissatisfied customers from switching providers?
What will be an ideal response?
Switching costs and customer inertia.
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Delta Graphics Inc. specializes in publishing educational books. It recruits and trains college students to sell its products door-to-door. Which of the following forms of nonstore retailing is illustrated in this scenario?
A. Direct retailing B. Telemarketing C. Automatic vending D. E-tailing
To measure a firm's economic performance and position in a given period, it makes sense to measure all of the following except:
a. The daily free cash flow published by the Wall Street Journal. b. Expenses incurred for resources consumed in that period. c. A portion of the long-lived resources consumed during that period. d. The cost of commitments made during that period to pay retirement benefits to employees in future periods.
Answer the following statements true (T) or false (F)
1. An important part of controlling is monitoring and measuring progress. 2. Melita is assigning various tasks to her employees at the beginning of their shift. This is an example of the controlling function. 3. Transitioning from employee to manager is a natural and seamless process for most new managers. 4. Managers use their interpersonal skills when playing both informational and interpersonal management roles.
Direct investment in international marketing refers to
A. having a company handle its own exports directly, without intermediaries. B. contracting with a foreign firm to manufacture products according to certain specifications. C. offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. D. a national market-entry strategy that entails a foreign company and a local firm investing together to create a local business. E. a global market-entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division.