Competitive positioning tends to be ___________, while customer positioning can be more ________________.
a. objective/subjective
b. positive/negative
c. industry focused/customer focused
d. broader/specific
a. objective/subjective
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______ is discrimination against the majority employee group based on a legally protected factor, such as race or religion.
A. Reverse discrimination B. Reasonable accommodation C. Job relatedness D. Four-Fifths Rule
Writers would find eliminating all clichés ______________
a. necessary b. time-consuming c. frustrating d. difficult
Email polling is a popular primary research method, though it typically takes longer to conduct than other data collection methods
Indicate whether the statement is true or false
A ________ is a seller's or lessor's express or implied assurance to a buyer or lessee that the goods sold or leased meet certain quality standards.
A. bond B. caveat emptor C. warranty D. collateral