In the entrepreneurial strategy matrix, the creation of something new and different is categorized as a(n)

a. innovation.
b. risk.
c. time lag.
d. psychological commitment.


ANSWER: a

Business

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The materiality concept states that a company must ________.

A) report only such information that enhances the financial position of the company B) perform strictly proper accounting only for significant items C) report enough information for outsiders to make knowledgeable decisions about the company D) use the same accounting methods and procedures from period to period

Business

To determine the ________, marketers need to know the total advertising costs and the total number of purchases made

A) bounce rate B) conversion rate C) cost per order D) clickthrough rate E) market share

Business

Profitability means having enough cash on hand to pay bills when they become due

Indicate whether the statement is true or false

Business

Which of the following is true about a business model?

a. It only involves your go-to-market strategy b. It is less important than your financial strategy c. It drives financial strategies and outcomes d. It is driven by financial models

Business