A ________ is one in which a retailer introduces a new retail format directed toward a market segment that's not currently served by the retailer.
A. market penetration growth opportunity
B. wholesale format development growth opportunity
C. diversification growth opportunity
D. retail format growth opportunity
E. market expansion growth opportunity
Answer: C
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In the context of the DIKW hierarchy, knowledge is uniquely a human characteristic.
Answer the following statement true (T) or false (F)
Which of the following is part of a bait-and-switch tactic?
A) A company advertises a product that it does not plan to sell. B) An advertisement makes claims of product superiority that cannot be easily proven or disproven. C) A marketer makes an exaggerated claim about the effectiveness of the company's product. D) An advertisement falsely inflates the retail value of a product. E) A company creates new ads to correct misinformation previously delivered through its marketing campaign.
______ refers specifically to the skills needed to manage the group task whereas ______ refers to the skills needed to manage the interactions among group members as they work on the group task.
a. Task communication competency; group communication competency b. Relational communication competency; task communication competency c. Task communication competency; relational communication competency d. Group communication competency; relational communication competency
Traditional classroom-type seating makes it difficult for trainees to work in teams.
Answer the following statement true (T) or false (F)