The media refer to ________ as the number of persons or households exposed to an advertising medium at a specific time
A) recall
B) carrying range
C) attention economics
D) reach
E) frequency
D
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Which of the following is the strategic objective of the defensive core strategy, protect position?
A) maintain profits B) improve competitive position C) maximize cash flow D) diversify growth E) grow in existing markets
A new state law mandates that all employers must prohibit smoking on employer premises. The law further provides that any employer who allows an employee or a client/ customer to smoke on its premises is subject to a court order requiring the employer to enforce the law. Describe this statute in terms of all possible classification methods
Which of the following statements regarding sole proprietorships is false?
A. Sole proprietorships are the most common form of business entity in the U.S. B. The cash flow generated by a sole proprietorship belongs to the owner. C. The assets and liabilities of a sole proprietorship are held in the name of the business, not the owner. D. A sole proprietorship has no legal identity separate from that of its owner.
On January 1, 20X6, Plus Corporation acquired 90 percent of Side Corporation for $180,000 cash. Side reported net income of $30,000 and dividends of $10,000 for 20X6, 20X7, and 20X8. On January 1, 20X6, Side reported common stock outstanding of $100,000 and retained earnings of $60,000, and the fair value of the noncontrolling interest was $20,000. It held land with a book value of $30,000 and a market value of $35,000 and equipment with a book value of $50,000 and a market value of $60,000 at the date of combination. The remainder of the differential at acquisition was attributable to an increase in the value of patents, which had a remaining useful life of five years. All depreciable assets held by Side at the date of acquisition had a remaining economic life of five years. Plus uses
the equity method in accounting for its investment in Side.Based on the preceding information, what balance would Plus report as its investment in Side at January 1, 20X9? A. $224,100 B. $215,100 C. $234,000 D. $251,100