A company has decided to rebrand itself. The design team comes up with a new logo and brand name, and then the research team gathers a group of people and unofficially presents it to them to get their feedback and opinion

When the general opinion of the group is negative, the design team is asked to go back to the drawing board. What is this procedure called?
a) Focus group
b) Omnibus survey
c) Copy testing
d) Ethnographic technique


a

Communication & Mass Media

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Answer the following statement true (T) or false (F)

Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media