A company has decided to rebrand itself. The design team comes up with a new logo and brand name, and then the research team gathers a group of people and unofficially presents it to them to get their feedback and opinion
When the general opinion of the group is negative, the design team is asked to go back to the drawing board. What is this procedure called?
a) Focus group
b) Omnibus survey
c) Copy testing
d) Ethnographic technique
a
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Citing bad research can perpetuate dangerous myths that might cause your audience to jump to unsafe conclusions.
Answer the following statement true (T) or false (F)
__________ creates product names and statements about its identity. not to oppose the leaders
a) Brandin b) Advertising c) Promoting d) Marketing
During the life of a group, a combination of democratic, autocratic, and laissez-
faire leadership styles may be necessary. Indicate whether the statement is true or false.
Which of the following is the best predictor of future performance according to interviewers?
A. motivation B. past performance C. level of education and training D. past behavior