What is branding, and why is it a crucial part of crafting a good public relations strategy?
What will be an ideal response?
A brand is essentially a reflection of an organization’s identity. A strong, effective brand should communicate an organization’s purpose and values to the public and all its stakeholders, is easily identifiable, and fosters positive associations in the mind of stakeholders long after a public relations campaign has ended.
You might also like to view...
Chad is at the mall purchasing an outfit for his interview next week. What suggestion would be most helpful as he makes his purchase?
A) Buy something casual. B) Buy something trendy. C) Buy something conservative. D) Buy something patterned. E) Buy something creative.
A journalist wrote, "Stuart Grunt's son, who was the ascender, fell into the pit, and he died saving him." The editor replaced the sentence with "Mountaineering legend Stuart Grunt died while saving his son, who fell into a pit."
Which characteristic of good broadcast did the editor try to incorporate, and why? a) Clarity; as it was not clear who was helping whom in the original sentence and the mountaineering jargon was distracting from the story b) Conciseness; as the original sentence was too lengthy c) Casualness; as the editor tried to make it more conversational d) Color; as the sentence painted a very dark picture for the son
According to your text, communicators who are ethical, effective, and expressive engage in all of the following behaviors EXCEPT
A) They point out the link between themselves and the material they are presenting. B) They attempt to provide material that will be valuable to the receiver because they respect the receiver's time. C) They cover as many topics as they can in a short period of time. D) They present material in a way that will be interesting for the receiver. E) They back their claims with solid research.
________ refers to the imposition of personal will on others.
A. Fate control B. Power C. Structuration D. Reflexivity