Jill is considered a(n) ________ when it comes to wine because she has information about many kinds of wines, places to shop, and other facets of the wine market. Her friends always go to her when they need something for a special occasion.
A. subculture
B. market maven
C. cottage industry
D. social class
E. cognitive dissonance
Answer: B
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Company A and Company B own adjacent pieces of land. The companies own the full bundle of rights in their respective properties. Company A digs a mine that starts on its own property but extends, below ground, across the property line. If Company A finds minerals below Company B's surface property, it may mine and use the minerals for its own use because it has not gone onto or disturbed Company B's property.
Answer the following statement true (T) or false (F)
Some software companies, such as Tacit Systems, Hivemine, and Safeharbor Knowledge Solutions have developed _____, tools that facilitate knowledge sharing through intranets.
Fill in the blank(s) with the appropriate word(s).
Jerry and the team working on the Roger Tire Company marketing research project are developing ways to test their hypothesis that drivers of larger trucks prefer dual belted radial tires. What type of research are they conducting?
A) simple research B) exploratory research C) descriptive research D) causal research
What is telemarketing?
A) It is the process of promoting products through 30-minute-long infomercials. B) It is a form of marketing that uses the telephone to sell directly to businesses and consumers. C) It is the process of marketing products and services using direct-response television advertising. D) It is a marketing system where product information is provided through unmanned ordering machines. E) It is the process of selling products through affiliate networks and social media sites.