A job description says a prospective employee should have experience in networking, blogging, and tweeting. It also mentions search engine optimization and e-mail outreach as added advantages. Which PR skill is the firm looking for?

a) Expertise in social media
b) Problem-solving ability

c) Writing skill
d) Research ability


a

Communication & Mass Media

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Our perception of reality about whether something is true or false is referred to as a:

A) judgment B) attitude C) belief D) perception

Communication & Mass Media

Gatekeeping theory suggests that:

A. the media changes over time. B. we use the media to fulfill our entertainment needs. C. the media determines what is newsworthy. D. the media determines what is important in the world.

Communication & Mass Media

When giving a demonstration speech on how to sew a button on a shirt, the speaker is most likely to encounter the technical problem of

a. rate. b. size. c. the coordination of verbal and visual materials. d. motivation.

Communication & Mass Media

ADF Inc frequently collaborates with a variety of regulatory and governmental groups. It also strives to be active in community-based issues, involved in political activities, and to coordinate public service agreements

In which type of strategic communication is ADF Inc involved? a) Public affairs and issues managemen b) Integrated marketing communication c) Relationship marketing d) Internal communication

Communication & Mass Media