In a sentence or two, explain how the rise of the multiplex contributed to the rise of the blockbuster
What will be an ideal response?
Studios could release a film on more screens, thus generating huge opening weekend revenues (and press).
Communication & Mass Media
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The meaning-making trend in theory focuses on the idea that a more or less active audience will use media content to create meaningful experiences
Indicate whether the statement is true or false
Communication & Mass Media
Passive management-by-exception
What will be an ideal response?
Communication & Mass Media
__________ is emotional appeal that taps the values and feelings of audience members
a. Ethos b. Pathos c. Logos d. Mythos e. none of these
Communication & Mass Media
The term "function" refers to the effect or consequence of a given behavior within a group System
Indicate whether this statement is true or false.
Communication & Mass Media