Which of the following statements is most likely true about direct and digital marketing?

A) They are used to sell goods to an undifferentiated market segment.
B) They are inconvenient and lengthen the process for most buyers.
C) They remain unaffected by the rapid growth of technologies.
D) They build customer engagement and constitute a complete model for doing business.
E) They are rarely used by companies as supplementary channels.


D

Business

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______________________________ of the payroll bank account helps ensure the safety of resources (cash) by identifying missing or unusual items entered into the account

Fill in the blank(s) with correct word

Business

Which of the following statements is NOT true?

a. All systems should be properly authorized to ensure their economic justification and feasibility. b. Users need not be actively involved in the systems development process. c. All program modules must be thoroughly tested before they are implemented. d. The task of creating meaningful test data is time-consuming.

Business

Weirick, Inc., manufactures and sells two products: Product T8 and Product P4. The company has an activity-based costing system with the following activity cost pools, activity measures, and expected activity:  EstimatedExpected ActivityActivity Cost PoolsActivity MeasuresOverhead CostProduct T8Product P4TotalLabor-relatedDLHs$132,4641,4005,4006,800Production ordersorders 32,6045007001,200Order sizeMHs 762,1064,3004,0008,300  $927,174   The total overhead applied to Product T8 under activity-based costing is closest to: (Round your intermediate calculations to 2 decimal places.)

A. $435,683 B. $190,890 C. $168,578 D. $394,826

Business

Treasury securities that mature in 6 years currently have an interest rate of 8.5%. Inflation is expected to be 5% in each of the next three years and 6% each year after the third year. The maturity risk premium is estimated to be 0.1% × (t - 1), where t is equal to the maturity of the bond (i.e., the maturity risk premium of a one-year bond is zero). The real risk-free rate is assumed to be constant over time. What is the real risk-free rate of interest??

A. ?0.25% B. ?0.50% C. ?1.00% D. ?1.75% E. ?2.50%

Business