When Kandi shows her potential client digital copies of the various awards her firm has received over the past two years, she is using which of the following methods of building customer trust?

a) building the client’s trust in her company
b) building the client’s trust in her firm’s marketing
c) building the client’s trust in her industry
d) building the client’s trust in her as a reliable person


ANS: a

Communication & Mass Media

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________ can be confirmed in broadcast writing by disregarding the most essential adjectives and adverbs. Broadcasters recognize that their stories are constructed on nouns and verbs, the strongest words in the language

a) Conciseness b) Clarity c) Correctness d) Color

Communication & Mass Media

Egyptian tradition places value on ________

a. urban communities b. peasant farmers c. individualism d. social isolation

Communication & Mass Media

Information found in an encyclopedia is an example of a primary source

Indicate whether the statement is true or false

Communication & Mass Media

Talents are nonmoral characteristics that

a. are usually innate and automatic. b. are learned and flexible. c. refer to moral traits. d. are not biologically-influenced. e. involve choices.

Communication & Mass Media