What is paid search advertising, and how do marketers use it?
What will be an ideal response?
In paid search, marketers bid on search terms that serve as a proxy for the consumer's product or consumption interests. When a consumer searches for any of the words with Google, Yahoo!, or Bing, the marketer's ad may appear above or next to the results, depending on the amount the company bids and an algorithm the search engines use to determine an ad's relevance to a particular search. Advertisers pay only if people click on the links, but marketers believe consumers who have already expressed interest by engaging in search are prime prospects.
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Consumers within a market segment tend to be homogeneous, which means they are similar
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. When he or she does not speak the local language, a manager should rely on gestures and symbols since their consistency of meaning provides a form of universal communication throughout the world. 2. The Internet is a global network of independently operating but interconnected computers, linking hundreds of thousands of smaller networks around the world. 3. The buying and selling of goods or services over computer networks is 4. One reason e-business is so important is that the Internet dramatically lowers the cost of communication.
______ refers to the use of space and distance in communication.
Fill in the blank(s) with the appropriate word(s).
If x1 + x2 ? 500y1 and y1 is 0 - 1, then if y1 is 0, x1 and x2 will be 0
a. True b. False Indicate whether the statement is true or false