When Mack Latham selects and then suggests the type of networking software his prospect should buy, he is working on step three of his customer benefit plan.
Answer the following statement true (T) or false (F)
False
The first step of developing a customer benefit plan requires the salesperson to select the features, advantages, and benefits of a product to present to a prospect. This addresses the issue of why the buyer should purchase your product.
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Facebook is an early warning system for firms that permits rapid response, whereas Twitter allows deeper dives to engage consumers in more meaningful ways
Indicate whether the statement is true or false
In statistical experiments, each time the experiment is repeated
A. the same outcome must occur. B. the same outcome can not occur again. C. a different outcome might occur. D. a different out come must occur.
According to the Fair Credit Billing Act (FCBA), if the credit card holder thinks that the card issuer has made an error on the statement, he has ________.
A. 60 days from the time the statement was mailed to report, in writing, the error B. 30 days from the time the statement was mailed to report the error C. 120 days from the time the statement was mailed to report, in writing or orally, the error D. 90 days from the time the card was issued to report, in writing, the error
Under the original Federal Trade Commission Act of 1914, the FTC
A. could not enforce antitrust laws or protect major competitors from one another. B. was given the power to issue cease-and-desist orders against firms engaging in deceptive practices. C. could not prohibit false advertising unless there was evidence of injury to a competitor. D. was given the power to pursue corrective advertising remedies to deceptive practices. E. was given the power to regulate all false and deceptive advertising practices that might injure competition or mislead consumers.