Possession utility is best described as
A. products being available in places where the customers wish to purchase them.
B. the customer having access to the product to use now or store and use later.
C. having a company's products available when a customer needs them.
D. being able to legally own a product despite restrictions on trade.
E. getting the products to the consumers in as little time as possible for ownership.
Answer: B
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When conducting marketing research in another country, researchers should begin by using focus groups and other survey methods to refine their understanding of customer needs and preferences.
Indicate whether the statement is true or false
Donna defaulted on her loan owed to Second State Savings and Loan. The loan was secured with Donna's car. Donna used the car for personal and family reasons. Which statement is correct?
a. Second State may take Donna's car without a court order if this can be done without a breach of the peace. b. Second State may take Donna's car without a court order even if it means a breach of the peace. c. Second State may not take Donna's car because it is a consumer good. d. Second State may not take Donna's car because perfection was automatic.
In a CPM/PERT network the critical path is the:
A) lowest path through the network. B) highest path through the network. C) shortest path through the network. D) longest path through the network.
Answer the following statement(s) true (T) or false (F)
The freemium model requires new and exciting content each month to build a long-term relationship with fee-paying customers.