The first step in the consumer decision process is:
a. Problem search
b. Intention
c. Satisfaction
d. Evaluation of alternatives
a. Problem search
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A trend percent is calculated by dividing the analysis period amount by the base period amount and multiplying the result by 100.
Answer the following statement true (T) or false (F)
As of December 31, Year 1, Gant Corporation had a current ratio of 1.29, quick ratio of 1.05, and working capital of $18,000. The company uses a perpetual inventory system and sells merchandise for more than it cost. On January 1, Year 2, Gant issued common stock at par value for $10,000 cash. Which of the following statements is true?
A. Gant's current ratio will decrease. B. Gant's current ratio will increase. C. Gant's working capital will decrease. D. Gant's quick ratio will decrease.
The advertising medium of ________ reaches local customers who are ready to buy, but differentiation is hard because many other competitors are listed in the same place.
A. magazine B. radio C. television and cable D. directories E. Internet
Using the information provided, what is the accounts payable turnover for the firm?
Perfect Purchase Electronics Selected Income Statement Items, 2014 Cash Sales $1,500,000 Credit Sales $7,500,000 Total Sales $9,000,000 COGS $6,000,000 Perfect Purchase Electronics Selected Balance Sheet Accounts 12/31/2014 12/31/2013 Change Accounts Receivable $270,000 $240,000 $30,000 Inventory $125,000 $100,000 $25,000 Accounts Payable $110,000 $90,000 $20,000 A) 15 times B) 60 times C) 75 times D) 90 times