Which one of the following is NOT a factor in how a media plan would be evaluated?
a. production costs
b. cost efficiency
c. audience demographics
d. geographic reach
a. production costs
Communication & Mass Media
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In an experimental design testing message persuasive effects, the persuasive outcome is the:
a. independent variable b. single-factor c. causal variable d. dependent variable
Communication & Mass Media
The specialized words or jargon that organizational members use is known as
A. Facts B. Stories C. Metaphors D. Vocabulary
Communication & Mass Media
Finding a moral frame demands that the speaker be true to what he/she believes
Indicate whether the statement is true or false
Communication & Mass Media
Which types of industries are likely to use PR?
a. Businesses, such as Toyota b. Non-profit organizations, such as Habitat for Humanity c. Professional sports teams d. All of these answers are correct.
Communication & Mass Media