The entire bundle of products, services, and meanings of one's offering; including extras like service, warranty, or delivery, as well as what the product means to the customer refers to ________.
A. pure good
B. total product
C. augmented product
D. hybrid product
Answer: B
You might also like to view...
Which of the following should NOT be included on a business letter with price quote?
a. scope of work b. clarifications c. deadline for payment d. breakdown of costs
What is the first step in estimating the population value for an average?
A) Calculate the standard error of the average. B) Calculate the standard deviation of the metric variable. C) Calculate the average of the metric variable. D) Find the limit. E) Find the upper and lower boundaries.
Who wrote that nonprofit organizations require a multifaceted, flexible approach to management?
A. Christine Letts B. Bill Shore C. Robert Herman D. Helmut Anheier
The purpose of an embargo is to
A) prevent journalists from covering a story. B) provide exclusive coverage to only one media outlet. C) give connectors time to prepare a story before it is announced. D) give marketers time to change their story. E) allow the government time to approve a news story.