The successful marketer understands that the key to her success is the relationships her firm is able to develop with current customers and potential customers. Moreover, her goal is to achieve the full potential of each of these relationships for the benefit of the firm. This marketer clearly understands
A. that the only way for the firm to increase profits is to constantly acquire new customers.
B. that customers' needs, desires and habits are homogeneous.
C. that customer loyalty leads to increasing long-term profitability for the firm.
D. that data is of limited use in helping the firm understand the needs of customers.
E. that customer lifetime value includes only the value of what customers purchase from the firm.
Answer: C
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The amount of annual cash dividends distributed to common shareholders relative to the common stock's market value is the:
A. Price-earnings ratio. B. Dividend yield. C. Earnings per share. D. Current yield. E. Dividend payout ratio.
All of the following are stages in the evolution of new products except
A. business analysis. B. commercialization. C. product modification. D. screening. E. product development.
What is the mean value, E(x), for a Bernoulli random variable with a probability of X = 0 equal to 0.40?
a. E(x) = 0.60 b. E(x) = 0.40 c. E(x) = 0 d. The value for E(x) cannot be determined from the information given.
More often than not, corporate responsibility becomes a strategic theme within an organization only when ________________________
a. the community highlights the importance of CR. b. employees view the issues as important. c. top management deems it to be important. d. stakeholders deem it to be important.