Describe the Baby Boomer market and the impact it has had on marketing efforts
What will be an ideal response?
Baby boomers are those who were born between the years of 1946 and 1964, and there are a lot of them! Not only did the "Woodstock Generation" create a revolution in style, politics, and consumer attitudes during the 1960s and 1970s, but they also continue to influence popular culture and consumption patterns now that they are older. Reasons for special attention from marketers:
-Economic power—this is an enormous segment of the population. They are also among the most affluent of consumers, making more money than average. Now in their 50s to 70s, they are now at the point of greatest income in their careers.
-Impact on the marketplace—in addition to wealth, this consumer group shows an upscale demand for housing, cars, entertainment, food, apparel and retirement programs, thus making them the focus of energetic marketing efforts. Consumers who are 35 to 44 spend the most on housing, cars, and entertainment. In addition, consumers aged 45-54 spend the most of any age category on food, apparel, and retirement programs.
You might also like to view...
What two key strategies can avoid an ugly scene when people break up?
What will be an ideal response?
______ scheduling represents a significant challenge in applying a supply(capacity) side approach to the scheduling problem.
a. Workforce b. Capacity c. Reservation systems d. Appointment systems
People processing services require:
A) a high degree of process structure. B) high capital intensity. C) physical presence. D) hybrid low volume—capital intensive operations.
The issue of the constitutional protections afforded flag burning was addressed in A) Texas v. Johnson
B) United States v. Lopez. C) Marbury v. Madison. D) Palmore v. Sidoti.