A common problem with the use of a(n) ____________ structure is that it creates a duplication of product and functional specialists.
Fill in the blank(s) with the appropriate word(s).
geographic region
The disadvantage of an organization divided into geographic regions is that each region must have its own product and functional specialists, so although the duplication of area specialists found in international product division structures is eliminated, duplication of product and functional specialists is necessary.
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A retailer seeks store loyalty, as well as greater channel control. Which branding philosophy should the retailer use?
a. manufacturer branding b. generic branding c. private branding d. mixed branding
Adverse possession of property involves:
A) Possession of the property over a lengthy period of time. B) Putting the property owner on notice of the possession. C) Actually possessing the property. D) All of the above.
Which of the following scenarios illustrates how sales promotion can erode brand loyalty?
A. A television ad of a specific brand increases the sales for the entire product category, thus benefiting the competitors as well. B. A wholesaler switches between brands as he is attracted by price deals and promotion allowances of various competing brands during Christmas. C. A newspaper article on the side effects of deep-fried food causes most fast food chains to lose their customers. D. An insurance company has not been able to gain employee commitment or loyalty even after providing regular training to its sales force. E. A firm airs a radio ad similar to a competitor's, which results in consumer brand confusion.
Inventorycarrying costs are composed of five cost elements.
Answer the following statement true (T) or false (F)