Which of the following is an example of publicity?
a. Neon Power, a manufacturer of electronic goods, uses its salesforce to sell directly to its customers.
b. Silky Blue, an apparel store, announces huge discounts on its products for the year-end sale.
c. The Blue Bird, a daily newspaper, publishes a review about the latest model car from Storm, a car manufacturing company.
d. Neil's Food Factory, a manufacturer of food products, relies largely on paid-for advertisements on television for its products.
ANSWER: c
The article in The Blue Bird newspaper about Storm's latest model of car is an example of publicity. Publicity is the effort to capture media attentionâ€"for example, through articles or editorials in publications or through human-interest stories on radio or television programs.
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