Which of the following is an example of publicity?

a. Neon Power, a manufacturer of electronic goods, uses its salesforce to sell directly to its customers.
b. Silky Blue, an apparel store, announces huge discounts on its products for the year-end sale.
c. The Blue Bird, a daily newspaper, publishes a review about the latest model car from Storm, a car manufacturing company.
d. Neil's Food Factory, a manufacturer of food products, relies largely on paid-for advertisements on television for its products.


ANSWER: c

The article in The Blue Bird newspaper about Storm's latest model of car is an example of publicity. Publicity is the effort to capture media attentionâ€"for example, through articles or editorials in publications or through human-interest stories on radio or television programs.

Business

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The following information is available for the Underwater Company for the three months ended March 31 of this year: Inventory, January 1 .................................. $ 450,000 Purchases ............................................. 1,700,000 Freight-in ............................................ 100,000 Sales ................................................. 2,400,000 The gross margin was

estimated to be 25 percent of sales. What is the estimated inventory balance at March 31? a. $600,000 b. $350,000 c. $562,500 d. $450,000

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Which of the following are the most visible, but often not decipherable, elements of organizational culture?

A. assumptions B. artifacts and creations C. espoused values D. enacted values

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The National Labor Relations Board (NLRB) is informed that Verdure Industries, a candle manufacturer, is violating a few labor laws of the United States. What steps should the NLRB take in this case?

What will be an ideal response?

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If a franchise looks good as an investment, the entrepreneur may request a franchise package from the franchisor at no cost, which usually contains a draft franchise agreement or contract.

Answer the following statement true (T) or false (F)

Business