According to your text, encyclopedias are most useful for

A) finding interesting quotes to add to your speech.
B) gaining a broad perspective about your topic.
C) getting leads on additional references.
D) locating visuals to photocopy and enlarge.
E) presenting opposing sides of controversial issues.


B

Communication & Mass Media

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______ refers to the law enforcement practice of scrutinizing certain individuals based on characteristics thought to indicate a likelihood of criminal behavior.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

A two-sided message is a persuasive strategy that addresses both sides of an issue evenly as to allow the audience to determine which side they support

Indicate whether the statement is true or false

Communication & Mass Media

What adaptation strategy is employed by skeptics?

a) Minimize perceptions of risk by explaining how this has worked in the past. b) Provide extensive and detailed explanations to support points being made. c) Make analogies about how your product works well in other similar organizations. d) Develop credibility by gaining the endorsement of someone the decision maker respects.

Communication & Mass Media

Which of the following statements is true about attitudes?

A. They are the hot buttons persuaders employ to induce action and judgment. B. They are fundamental beliefs about ideal states of existence and modes of behavior. C. They are the foundations of specific beliefs and actions. D. They are relatively enduring combinations of beliefs that predispose us to respond in particular ways.

Communication & Mass Media