In a speech about Internet music sources, Jimmy said, "Record company executive Barry Schenk

reports that Internet downloads have cut record company profits in each of the last three years." What
type of support is this?

A) personal experience
B) direct observation
C) factual testimony
D) opinion testimony
E) hypothetical example


C

Communication & Mass Media

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By listing your main ideas on a chart, poster, or PowerPoint slide you can

a. persuade listeners to accept your point of view. b. help listeners organize ideas. c. decrease your speaker apprehension. d. make your delivery seamless.

Communication & Mass Media

“Once upon a time” is a phrase that may be found in the _________________ persuasion style.

a. presentational b. quasilogical c. analogical d. instrumental

Communication & Mass Media

Content analysis is one type of data reduction technique. Regardless of the size of text or the number of messages, meaning can be classified into fewer categories.

Answer the following statement true (T) or false (F)

Communication & Mass Media

The speech to _____________________ is a general purpose that seeks to enlighten,

teach, demonstrate, or describe. Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media