The bulk of a firm's promotion budget is allocated to
A. public relations.
B. advertising.
C. personal selling activities.
D. sales promotion activities.
E. publicity.
Answer: D
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Which of the following would appear on the balance sheet as a current liability?
a. A loss from an anticipated strike by employees. b. Potential damages from possible explosions in a fireworks factory. c. Premium offers in cereal boxes. d. The possible loss from a lawsuit.
Net income plus interest expense divided by average total assets is the formula for which of these analytical measures?
a. price-earnings ratio b. inventory turnover c. rate earned on total assets d. number of days' sales in inventory
Ofelia and Teresa share income and losses in a 2:1 ratio after allowing for salaries to Ofelia of $48,000 and $60,000 to Teresa. Net income for the partnership is $132,000. Income should be divided as follows:
A) Ofelia, $56,000; Teresa, $76,000 B) Ofelia, $60,000; Teresa, $72,000 C) Ofelia, $72,000; Teresa, $60,000 D) Ofelia, $64,000; Teresa, $68,000
Which of the following approaches is not a model of employee engagement with CSR ?
a. Transactional b. Philanthropic c. Relational d. Developmental