The cost of reaching target audiences is decreasing for all media.
Answer the following statement true (T) or false (F)
False
While there are more media choices, the number of messages that need to be communicated has also grown. People can cope with only so many messages, so media restrict the number of ads they sell. As a result, the costs are increasing for almost all media.
You might also like to view...
Monetarists think that
A. money growth is closely related to inflation in the long run. B. money demand is unstable in the long run. C. the central should focus on short run economic fluctuations. D. the central bank should rely on discretionary policy making.
The accountant's report expresses an opinion on reviewed financial statements
Indicate whether the statement is true or false
Internal failure costs are costs incurred ________
A) to detect poor-quality materials, goods, or services B) when the company corrects poor-quality goods or services before delivery to customers C) after the company delivers poor-quality goods or services to customers and then has to make things right with the customer D) to avoid poor-quality goods or services
If a US court determines that the law applicable to a dispute is foreign, the court will:
a. make certain what the foreign rule is and apply it to the case. b. transfer the case to a foreign court. c. decline its jurisdiction. d. apply the US rule that is equivalent to the foreign rule.