Name and describe the four strategic alternatives in Ansoff's strategic opportunity matrix, which matches products with markets. For each of the four strategic alternatives, give a specific example of a firm following that strategy.
What will be an ideal response?
MARKET PENETRATION - increase market share among existing customers. Kraft Foods using heavy promotional expenditures in the form of aggressive advertising and cents-off coupons for Maxwell House coffee.
MARKET DEVELOPMENT - attracting new customers to existing products. McDonald's opening restaurants in Russia, China, and Italy; colleges and universities expanding to executive development and continuing education.
PRODUCT DEVELOPMENT - creating new products for current customers. Brooks Brothers has introduced a line of poplin suits with polyester fibers that move moisture away from the body.
DIVERSIFICATION - introducing new products into new markets. LTV entering the monorail business; Sony's acquisition of Columbia Pictures; Coca-Cola manufacturing water treatment equipment.
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Which one of the following represents a control deficiency?
a. A missing control that is required for achievement of objectives. b. A control that operates as designed. c. A control that ensures the reliability of financial reporting. d. A control that does not prevent immaterial errors.
Normally, the first row of a data matrix is where the researcher locates a label of some sort that identifies the question or question part associated with each column in the data matrix
Indicate whether the statement is true or false
Standards are documented agreements containing general guidelines, rules, or definitions of the characteristics of a product, process, or service.
Answer the following statement true (T) or false (F)
The “dark side” of leadership presented in the ethics chapter of the text is closely related to which component of transformational leadership?
A. transactional B. individualized consideration C. pseudotransformational D. management by exception-passive