The process of strategic flexibility allows communicators to approach any and every situation using exactly the same set of behaviors.

a. true
b. false


Answer: b. false

Communication & Mass Media

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The total accumulation of our roles constitutes our ______.

a. membership groups b. social identity c. role hierarchy d. voluntary groups

Communication & Mass Media

Representatives of Bow Wow, Inc., a dog food company, are traveling to more than 50 cities across the United States to promote the firm’s latest organic dog food. In each city, company representatives set up dog agility contests, distribute samples, and answer questions from customers. Which term best describes the efforts of Bow Wow?

a. media tour b. media relations c. press event d. publicity stunt

Communication & Mass Media

Identify the acronym TSA:

A. Time Spent Advertising B. Total Survey Area C. Total Stereo Announcements D. all of the above E. none of the above

Communication & Mass Media

Talking over people's heads tends to make them feel bored or insulted.

Answer the following statement true (T) or false (F)

Communication & Mass Media