What are three strategies a speaker can use to modify the audience's perception of his or her ethos?

What will be an ideal response?


- Use wording to help build a sense of community. This is especially important when the audience is culturally diverse.
- Be careful not to assume your own beliefs and values are universally correct and should be accepted by everyone. If audience members question your values, they will question your message.
- Consider whether you and your listeners have different role models, different common knowledge, and different life experiences. An audience analysis reveals ways the speaker should make adjustments regarding these things.

Communication & Mass Media

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Why did the concentration of ownership in the radio industries change in the 1990s??

What will be an ideal response?

Communication & Mass Media

Emerging technology to extend wireless Internet connectivity to more and more areas is bound to transform the way people receive news rapidly

Indicate whether the statement is true or false

Communication & Mass Media

Before giving your speech, the text recommends that you consider your audience's _________ to see if any last-minute changes need to be made

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Which aspect of vocal delivery involves physically producing the sound that makes the words?

A.Pitch B.Articulation C.Rhythm D.Tone

Communication & Mass Media