The term advertising impression refers to a possible exposure of the advertising message to one audience member.
Answer the following statement true (T) or false (F)
True
When a newspaper or magazine is delivered or bought, it counts as an advertising impression. It cannot be determined whether the individuals who received those vehicles actually saw any particular ad.
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Breaking all the conventional norms, Selfridge opened his department store just off Oxford Street. The changes incorporated include all of the following except:
A) perfume and fragrance were moved to the front in order to avoid any horse dung odors. B) goods were put within reach of the customers. C) goods were kept behind counters and were available by asking store clerks. D) customers always came first. E) early bird specials were offered.
Answer the following statements true (T) or false (F)
1. After a morning of global cultural training, Marie, the vice president of marketing, is having lunch with Ann, who will be managing the company's new office in South Korea. Marie tells Ann, "There are cultural differences between the United States and South Korea that will affect the success of our office. For example, I suggest giving a couple of cans of Spam to your larger customers, because Spam is considered elegant in South Korea." Marie's advice to Ann is good because it takes into account the many kinds of cultural differences between the United States and other countries. 2. Dawn grew up helping her father work on cars in his auto repair shop and developed into an excellent auto technician. Because of stereotypes regarding women in this field, she is interested in finding a shop that minimizes gender discrimination and role inequalities. Dawn wants to work for a company that highly values gender egalitarianism. 3. Philippe is from the Mediterranean coast of Greece and Sasha is from Iran. In their grocery store, this married couple is accustomed to focusing on one task at a time rather than multitasking. Philippe and Sasha work on a system of polychronic time. 4. A business model outlines what customer needs the company will satisfy, the operations of the business, the company components and functions, and the projected revenue and expenses.
Revenues and expenses that firms include in both net income to shareholders and in taxable income, but in different periods are referred to as _____________________________________________
Fill in the blank(s) with correct word
Financial measures are lagging indicators
Indicate whether the statement is true or false