Whether buyer-seller relationships in an industry represent a strong or weak source of competitive pressure is a function of

A. how many buyers purchase all of their requirements from a single seller versus how many purchase from several sellers.
B. whether industry members are spending more or less on advertising.
C. the extent to which buyers can exercise enough bargaining power to influence the conditions of sale in their favor and whether strategic partnerships between certain industry members can adversely affect other industry members.
D. the speed with which general economic conditions and interest rates are changing.
E. the number of buyers versus the number of sellers.


Answer: C

Business

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