Greg works for an electronics firm. The firm has had a few product flops but Greg thinks that its newest product will be highly successful. Greg's job is to try and convince retailers to carry it. One incentive he decides to use is to undertake a large-scale advertising campaign touting the benefits of the product. He informs retailers that if they choose to carry the product, the company will mention them in their advertisements so interested consumers know where to go to find the product. Greg is using _________________ as an incentive to resellers.
A. a dealer listing
B. a dealer loader
C. a merchandise allowance
D. cooperative advertising
E. a premium
Answer: A
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FRI Phones Inc. always used the services of ad agency West, Smith, & Wiley to create advertising campaigns for its products. When a major competitor outsourced its promotional campaign to West, Smith, & Wiley, FRI Phones revoked its contract with the ad agency. Which of the following is most likely the reason for FRI Phones Inc.'s decision?
A. The Federal Trade Commission (FTC) prohibits two competing companies from using the services of the same ad agency. B. When an agency works for two competing clients, the quality of work is believed to decrease due to lack of personal attention. C. When customers realize that two competing companies use the services of the same ad agency, they will fail to differentiate the companies' products. D. Ad agencies are permitted to handle only one account at any given time. E. Ad agencies often have access to their client's confidential information, increasing the chances of sharing such information with competitors.
Which of the following was a major U.S. tax incentive for exporters that the WTO recently ruled was an illegal subsidy?
A) NTR B) CVD C) FSC D) NTB E) HTS
Anole Company was incorporated as a new business on January 1, 2015 . The company is authorized to issue 20,000 shares of $5 par value common stock and 10,000 shares of 6%, $10 par value, cumulative, participating preferred stock. On January 1, 2015, the company issued 8,000 shares of common stock for $15 per share and 2,000 shares of preferred stock for $30 per share. Net income for the year
ended December 31, 2015, was $375,000. Refer to the information about Anole Company. The amount of Anole's total contributed capital at December 31, 2015, is a. $ 60,000 . b. $120,000 . c. $180,000 . d. $555,000.
When there is the potential for multiple interviews what can be done during the interview process to ensure jobs and companies are not being confused?
A) Ask the interviewer to clarify what position is being considered. B) Keep a notebook or database with relevant information on each job. C) Treat each interview as a new, independent experience. D) Ask the interviewer what they know about you so you don't repeat information. E) Never refer to the interviewer or company by name so you don't accidently use the wrong name.