When developing their marketing strategies to appeal to different audiences, marketers must consider
A. urban culture and suburban culture.
B. country culture and regional culture.
C. urban culture and rural culture.
D. country culture and state culture.
E. regional culture and subregional culture.
Answer: B
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The benchmark hospitality organizations believe that ______.
a. Guests should be encouraged to enhance organizational value. b. All employees have value even if their job tasks don’t add value. c. All jobs and people have value. d. Society has an ongoing value for the organization.
Assume that Trader Pete's, an organic food retailer in the United States, recently purchased a new refrigeration system for its Washington, DC, store. Trader Pete's paid $1.3 million for the refrigeration unit and paid an additional $120,000 to modify the unit to meet its specific needs. Trader Pete's paid $55,000 for the transportation and installation of the unit, plus $48,000 for an annual
insurance premium for the first year, which begins next month. Finally, assume that Trader Pete's hired a refrigeration technician, who is charged with the maintenance of the unit; that technician's annual salary is $80,000 . How much should Trader Pete's record as the acquisition cost of the refrigeration unit? a. $1,300,000 b. $1,420,000 c. $1,475,000 d. $1,523,000 e. $1,603,000
________ is a pricing tactic a firm uses for two products that work only when used together. The firm sells one item at a very low price and then makes its profit on the second high-margin item
A) Two-part pricing B) Price bundling C) Captive pricing D) Penetration pricing E) Skim pricing
When selecting a(n) _______ tactic, it is important to know the organizational status of the target and the reason for the tactic.
a. Influence b. Growth Support c. Obedience d. Power